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Sports are only a small part of American free time


More competition for free time than ever
 
Free time is what's left after the things we do to stay alive. On average, we have 64 hours in a week.

 

The amount of time stays constant, the number or things people can do is increasing.

 

Sports only occupies a small slice of those 64 hours of weekly free time.

 

The competition for time on sports alone is substantial. The very best fans only spend 6 hours per week on their favorite sport during the season.

 
Sports Poll studies the broader context of free time. Most internal research only covers the property's fan base.

 

Where does your brand fit in?

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