One of the most surprising things we have seen in our data includes this powerful shift from preferring to watch sporting events on TV over taking it in live. At a time when the live experiences have never been better and stadiums have surpassed the billion dollar mark, the preference for watching sports on TV has grown dramatically in 20 years.
The Luker on Trends Sports Poll is the longest-running continuous tracking service on sports in the U.S. Sports Poll has conducted more than 500,000 interviews over 24 years. Data is collected 350+ days a year from a nationally representative sample of Americans age 12 and older by SSRS. Interviews were conducted with 1,500 Americans each month via landline, cell phone, and internet, and offered in both English and Spanish.